Amazon’s Sponsored Brands is the #1 choice of marketers for brand performance advertising.
Involved all aspects of Amazon Sponsored Shopping UX projects development from early concept to end-of-life; lead the innovation and implementation of self-service advertising experiences directly within the Amazon shopping ecosystem; test, iterate, and test again to discover what really drives results.
Use data to drive design and product decisions on Sponsored Brands and Sponsored Products Shopping experience which was a collaboration with the data scientist.
Also, contributed to improve the Amazon UX/UI and Design System to keep the site consistent and scalable across the globe.
Sponsored Brands targets shoppers that are looking for purchase guidance. SB matches the sponsored experience to the shopper intent categories with a focus in Broad, Narrowing and Narrow queries.
This is one of the most ‘PRIME’ real estate across entire Amazon site. Over 90% of shopper use Amazon Search tool to find what they need.
Amazon enhances search advertising by tailoring it to shopping intent of customers.
Amazon’s Sponsored Brands as the most effective and innovative self-serve performance advertising solution due to its ability to drive brand awareness, brand loyalty and increased product sales.
Sponsored Brands has demonstrated an ability to acquire new customers and to engage existing customers on behalf of brands by producing the right messaging and product offering tailored to the phases of their shopping journey.
SB will align shopper experience across the SB creative and landing pages with the intent of the shopper’s query. The KitchenAid store provides a sophisticated example of the power of the stores-driven approach enabled by SB campaigns. KitchenAid has a well-thought out product hierarchy reflected in the design of their store. Headline Search Ad can take full advantage of this to optimize campaigns based on shopper intent.
Multi variation test and analyze the user data to make a right design decision.
The Amazon UI and Design System is for the re-usable components intended to speed up innovation across the shopping user experience teams, while maintaining a predicable, simple, scalable, and usable experience for the Amazon customers.
UX Direction & Strategy • UX Performance Analysis • UX Flows & Funnel Analysis • Data Analysis • UX Insights • UX Recommendations • IxD Prototype • Usability Test • Visual Design • Design System & Library • Auto Generating Content Design Template • B2C & B2B • e-Commerce