The Luxury Collection Hotels is a child brand of Marriott. Experience the World's Finest Hotels & Resorts in the digital space to book. Hotels that Define the Destination.
The redesign of The Luxury Collection’s website and marketing was the first step in re-creating the brand’s global visual language. The challenge was designing a site that would bring together and make sense out of 69 different hotel brands and bring them together all under The Luxury Collection brand in a cohesive, elegant and modern method.
The strategy for the site was to create an experience that mimic a museum in that it would be a clean gallery space were the diverse hotels and resorts could be shown. Each property had its own shade of color that emulated its locale and independent branding. We valued the white space between these pieces of art knowing that it would give each hotel and resort space to stand on its own while still pulling it all together.
The main challenge for the project was how to showcase a total of 69 properties in 23 countries in a cohesive and elegant way? So, we introduced the high-end gallery and digital library interactive concept to explore which, I developed the concept with my design team throughout the process. The users can use the visual image and text interactive flow to discover the destination and property.
UX Design • Visual Design • Workshop Design • Brand Management • IxD Prototype • Animation Direction • E-commerce Design