
Samsung Video
People love TV. People love their devices. But, there’s gap. People want more…

Project Overview
Initiated the multi screen video experience concept, led UX team, and launched Samsung Video in 16 countries. Samsung Video, a strategic N-screen service enabling to search, discover, explore, and access what’s on live TV, and on-demand movies and TV shows - across multiple video-on-demand providers. Below are the key features:
Personalized Recommendation: Customized content recommendations based on a user's personal viewing history.
One stop Search: Movies and TV shows in one place.
Universal Remote Control and TV Guide: Allows users to control TVs, set-top boxes, and other media devices, from a compatible Samsung Galaxy Phone/Tablet.
Multi Device Experience: Allows users to watch digital content on a mobile device and then continue to watch the item on a compatible TV, or vice versa.
Sidekick Second Screen Experience: The ultimate TV companion to learn more while watching.

Smart Program Guide + Remote
Shows what’s on right now, tailored recommendations, and provides in-app TV control.
• Optimized around discovery, smart suggestions
• Tablet and Phone
• Universal remote control capabilities (TV + STB)
• TV recommendations
• Screen Mirroring
• Play on the TV, or take it on the go



Sidekick Second Screen Experience
The ultimate TV companion.
• Get interesting content related to your program
• Automatic Content Recognition program detection
• Basic social features
• Save for later function
• The stream is as interesting as the TV program
• Keyword search extracted from CC info
• Inclusion of limited short format video on Phone
• Samsung Account management


My Role as Product Design Lead, UX & Design
Product Design • Business Development • Team Management • UX Direction • UX Performance Analysis • UX Design • Connect TV • IxD Prototype/Haptic • Workshop Design • Brand Management • Visual Design • Usability Test




