“Alexa, order Doritos”
Amazon wanted to promote Alexa’s new voice ordering and Doritos signed on to run a co-sponsored gateway campaign, landing page, and Super Bowl spot.
Since snacking is such an integral part of the Super Bowl experience, nothing seems worse than being denied your favorite crunch time snack when the game is on and the stakes are high.
The Super Bowl spot captured a Doritos snacking crisis saved by the frictionless experience of Alexa voice ordering. The next day, an Amazon homepage takeover was launched to support the partnership and a landing page revealed a new video and new snacking crisis, set just moments after the game.