SHO.com is not just a website. This is our digital experience to maximize the digital platform.
Involved and led all aspects of Showtime digital projects which includes SHO.com main site redesign for Desktop and Mobile, showtime anytime platform development to provide the On-the-Go UX for Showtime subscriber.
In the SHO.com redesign process, took advantage of Showtime’s already strong brand but used the strengths of the online platform in ways not possible in broadcast. This is an avenue where we have complete control to curate content and customize the ways of viewing that content.
Our challenge is to increase engagement and broaden our audience. Using the foundation of evolving technologies we can create a premium and emotional experience that is uniquely and boldly Showtime’s digital arm. In the process we provide the motivation and the tools to:
EXPLORE - Expose our audience to the broad range of Showtime content in an interactive way. Provide a tool to access even more Showtime programming based on mood and interests.
ENGAGE - Encourage users to enter discussions on favorite shows using more character-driven multimedia content, interviews and videos. Maintaining access to social media tools like Twitter + Facebook to follow the conversation.
CUSTOMIZE - Allowing users to create a personal Showtime experience by aggregating the information they want to read/watch/talk about. One-stop shopping.
Design Direction • Team Management • UX Direction • UX Performance Analysis • UX Flows & Funnel Analysis • UX Design • Workshop Design • Brand Management • Visual Design • Usability Test